Client Spotlight: Celebrating Craft and Community with New Belgium Brewing
In the heart of craft brewing, where passion meets hops and creativity flows as freely as the beer in the glass, stands New Belgium Brewing. A beacon of innovation and community, New Belgium Brewing is not just known for its exceptional beers but also for the memorable ways it connects with their audience. Today, we're shining the spotlight on Rachael White, who plays a pivotal role in bringing New Belgium's spirited ethos to life through engaging sticker campaigns.
"Working with Tec Color Craft has been a breeze. Their commitment to timely and cost-effective deliveries ensures that our sticker game is always on point,"
— Rachael White
IPA Cans - Four Color Process on Silver Mylar with a Mix of Opaque and Transparent Inks
VooDoo Ranger Logo - Matte Black Ink and Gloss Yellow Ink on White Vinyl
Brewing Creativity Through Stickers.
Rachael stands at the crossroads of inventory management and creative design, ensuring that the tasting rooms and sales team are well-equipped with engaging materials, including eye-catching stickers. By collaborating closely with the Design and Brand teams, Rachael helps bring their visions to life, fostering outstanding partnerships with vendors that resonate with New Belgium’s vibrant brand identity.
"Our Sales team utilizes stickers during promotions or events, and they're also popular items in our tasting rooms," Rachael explains. This simple yet impactful marketing tool breathes life into New Belgium's beers, transforming them into conversational pieces that transcend the tasting experience.
Stickers: The Conversation Starters
The power of a sticker goes beyond its adhesive surface; it's a catalyst for dialogue and connection. "Everyone loves a sticker, but the BEST stickers find their way into people's daily lives—on water bottles, computers, cars, or bike helmets. Those stickers get seen, sparking conversations and, hopefully, relationships over a beer," Rachael shares.
Despite the challenge of quantifying the direct return on investment for stickers, due to the sheer volume given away, Rachael notes the undeniable impact they have on brand visibility and engagement. Both the Voodoo and Fat Tire series are a testament to their success, with stocks rapidly depleting due to high demand.
Fat Tire Ale - 3 Color Print on White Vinyl with a UV Matte Clear Coat
A Partnership Brewed to Perfection
At the heart of New Belgium's sticker success story is its partnership with Tec Color Craft, a collaboration characterized by responsiveness, support, and unwavering quality. "Working with Tec Color Craft has been a breeze. Their commitment to timely and cost-effective deliveries ensures that our sticker game is always on point," Rachael enthuses.
The quality of the stickers is paramount to Rachael, who values durability and resilience, even against the elements. This standard is crucial for maintaining the integrity of the brand's image, no matter where the stickers end up.
Brewed For All - Black Ink on Rainbow Vinyl (Rachael's Favorite)
New Belgium Logo on one of our many Sticker Poles on the Production Floor
A Toast to Authenticity and Quality
Among the various sticker designs, the "Brewed for All" sticker stands out for Rachael. It encapsulates New Belgium's inclusive ethos and dedication to community building. Her experience with Tec Color Craft has not only streamlined the inventory management process but also enhanced the brewery's branding efforts.
Switching the sticker inventory to Tec Color Craft was a strategic move that has paid dividends, allowing New Belgium Brewing to showcase its brand in the best possible light. "Thanks for making our brands look awesome out in the world," Rachael concludes, a sentiment that echoes the brewery's commitment to excellence and community engagement.
Through stickers, New Belgium Brewing has found a unique and memorable way to connect with its audience, enhancing brand visibility and fostering conversations one sticker at a time. Cheers to the creative journeys and connections that lie ahead, all made possible with a simple sticker.